The Private Equity Coach Looking To Help Athletes Break the Old Financial Stereotype

Patricof Co founder Mark Patricof founded a specialized private investment platform designed to meet the needs of a select group of athletes and sports professionals backed by J.P. Morgan Private Equity Group. His clients are who’s who of all-stars, including Henrik Lundqvist, Venus Williams, J.J. Watt and Todd Gurley. On "Bloomberg Money Undercover", Bloomberg's Lisa Abramowicz and Eben Novy-Williams discuss how professional athletes are increasingly taking direct control of their investments.